Goals and Objectives

by Cynthia M. Adams, CEO, GrantStation.com

Establish Clear Goals and Objectives

Almost all grant application guidelines require that you state the goals and/or objectives of the proposed program or project that needs funding. It usually doesn’t take a lot of time to draft an overall goal and several accompanying objectives. And though you may adjust the goals and objectives as you further develop the grant request, it is helpful to think through what you’re trying to achieve, and how you intend to go about it. A proposal that clearly states a project’s goals and objectives has created the groundwork for a compelling grant request.

The first step is to understand what distinguishes goals from objectives.

Goals are Visionary

Goals are the long-term vision for your project or program. They are your motivation, the part of your world view that applies to the subject area of your grant proposal. Goals define what will occur for the people you serve if the program is successful. You may have one, or several, goals.

Goals often directly reflect the size of the budget. A $10...