Tracks to Success
Effective Communication with Prospects and Donors
by Judith B. Margolin
This article addresses the why, who, what, when, and how often of effective fundraising communiques with both prospects and donors. As nonprofits we are in frequent communication with key audiences, but much of what we send out is not donor-centric and does not achieve desired results. Judith B. Margolin provides techniques on how to segment your audiences and how to deliver messages they will truly care about and respond to.