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Tracks to Success
The 8 Online Fundraising Changes You Must Make in 2010

by Katya Andresen

There are practical ways to have a winning online fundraising program - and our partners at Network for Good want to share them with you. This four-part series, based on the free eBook written by Katya Andresen, will take you through the eight changes you and your organization can make to be successful online this year. The series offers practical and strategic ideas about how to improve your marketing, messaging, and online arsenal of resources and tools.

Part 1 – OMG It’s 2010: Where are you, where are your donors and how can you achieve marketing glory in a Web 2.0 world?
Part 2 – This Isn't about You: The cures for nonprofit narcissism and the belief that need is enough to drive action
Part 3 – Exiting Center Stage: Changing your messengers and thinking portable in all outreach
Part 4 – Be Generous, Lazy, and Grateful: Pointing more than you build, and overhauling your acknowledgement system