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>Robert Wood Johnson  Foundation Logo

Robert Wood Johnson Foundation: Healthy Eating Research: Building Evidence to Prevent Childhood Obesity
University of Minnesota School of Public Health
1300 South Second Street, Suite 300
Minneapolis, MN
55454 -1015

Phone: 800-578-8636
Fax: 612-624-9328
Email: healthyeating@umn.edu
Url: http://www.healthyeatingresearch.org/

Primary Contact:
Ms. Karen M. Kaphingst
Deputy Director

Geographic Scope:
National

Type of Organization: Foundation

Total Annual Giving:  $425,000

Grant Range: $25,000 - $75,000

Eligibility Requirements:
Nonprofit organizations and public agencies

Application Deadlines:
Concept papers: January 7, 2015
(Additional deadlines will be available when calls for proposals are issued.)

Areas of Interest:
Healthy Eating Research: Building Evidence to Prevent Childhood Obesity, a national program of the Robert Wood Johnson Foundation, supports research on environmental and policy strategies with strong potential to promote healthy eating among children to prevent childhood obesity.

Target populations include Black, Latino, American Indian, Asian/Pacific Islander children, and children who live in lower-income communities.

Healthy Eating Research program goals are to:

  • establish a research base for policy and environmental factors that influence healthy eating and body weight in children, as well as effective policy and environmental strategies for reversing the childhood obesity epidemic;
  • build a vibrant, multidisciplinary field of research and a diverse network of researchers; and,
  • ensure that findings are communicated effectively to inform policies and guide the development of effective solutions.

This current call for proposals (CFP) focuses on childhood obesity prevention efforts in two settings:

Healthy Food Retail
The food retail sector, which consists of multiple retail channels, is critically important, as 70 percent of daily calories consumed by children are purchased at a store. Healthy food marketing strategies in retail settings offer the opportunity to influence purchases by families with children.

Research in real-world settings is needed to:

  • identify the most effective strategies to shift consumers away from purchasing higher-calorie, energy-dense foods and beverages toward purchasing healthier, lower-calorie foods and beverages;
  • test the impact of interventions that seek to improve the appeal, affordability, and image of healthy products; and
  • better understand how families with children make food purchasing decisions across food retail channels.

Early Care and Education
Early care and education settings offer important opportunities to promote healthy eating at a young age, given that children consume a significant portion of their daily calories and spend many of their waking hours in such settings.

Further research is needed to:

  • develop, test, and evaluate culturally appropriate obesity prevention interventions that include environmental and/or policy initiatives that promote healthier meals and snacks in age-appropriate portions for preschool-aged children, with emphasis on reaching lower-income and racial and ethnic minority communities;
  • evaluate the impact of policies, regulations, and support for childcare programs at the federal, state, and local level on the feeding practices, food preferences, eating behaviors, and weight status of young children; and,
  • evaluate intervention strategies on how to use childcare settings as access points to create linkages to parents, caretakers, and healthcare providers as partners in health promotion.

Approximately $425,000 will be awarded under this CFP. Applicants are strongly encouraged to apply for projects that require between $25,000 and $75,000 to complete.

Application Procedures:
Applications must be submitted online through the Robert Wood Johnson Foundation website.